Panzani was born the day Giovanni Panzani, a young grocer from Parthenay decided the world needed a traditional pasta. The year was 1946, and young Giovanni took up residence inside the family loft, bent upon making pasta the old-fashioned way: by hand. It would take him six hours to prepare 20 kilos. While he was clearly in no hurry to prepare his pasta, he made up for lost time by pedalling his wares on the family bicycle, armed with nothing but a bicycle bell. Over the next 20 years, his service offering grew (he started making his own tomato sauce), and with that, his market. Finally, the world could sit down to healthier and traditional pasta, and Giovanni could finally retire the old family bicycle. 

Panzani Timeline
  • 01 Jun 2016

    1911 - A Pasta Prodigy is Born

    Giovanni Panzani is born to a humble grocer. Making and selling pasta, it would seem, is in his blood.

  • 02 Jun 2016

    1940 - A Humble Start

    'Jean' as he is fondly known, starts his pasta business by using his father-in-law's loft to make fresh pasta - the traditional way. In his own words, it took him "six hours to make twenty kilos, (then) deliver it by bike'.

  • 03 Jun 2016

    1950 - Panzani Causing A Stir

    The Panzani brand is born. Leading the way is the cellophane packet (a Panzani invention). Needless to say, it caused quite a stir in the market since pasta had only ever been packaged in boxes.

  • 04 Jun 2016

    1952 - The Sauce

    The perfect pasta needs the perfect sauce. Panzani launches tinned tomato sauce.

  • 05 Jun 2016

    1960 - Bon Appetit Indeed

    Panzani becomes No. 1 in France.

  • 06 Jun 2016

    1970-1980 - Taking Pasta Places

    Danone buys Panzani in 1973. Panzani is now exported.

  • 07 Jun 2016

    1990 - Leader Of The Future

    Panzani pasta and sauces benefit from strengthening its leadership positions thanks to dynamic innovation.

  • 08 Jun 2016

    2005 - Expansion

    The group joins Panzani Ebro Puleza, Spain's No. 1 agri business. Today, Panzani products are available in more than 50 countries.

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