Panzani was born the day Giovanni Panzani, a young grocer from Parthenay decided the world needed a traditional pasta. The year was 1946, and young Giovanni took up residence inside the family loft, bent upon making pasta the old-fashioned way: by hand. It would take him six hours to prepare 20 kilos. While he was clearly in no hurry to prepare his pasta, he made up for lost time by pedalling his wares on the family bicycle, armed with nothing but a bicycle bell. Over the next 20 years, his service oﬀering grew (he started making his own tomato sauce), and with that, his market. Finally, the world could sit down to healthier and traditional pasta, and Giovanni could ﬁnally retire the old family bicycle.
01 Jun 2016
Giovanni Panzani is born to a humble grocer. Making and selling pasta, it would seem, is in his blood.
02 Jun 2016
'Jean' as he is fondly known, starts his pasta business by using his father-in-law's loft to make fresh pasta - the traditional way. In his own words, it took him "six hours to make twenty kilos, (then) deliver it by bike'.
03 Jun 2016
The Panzani brand is born. Leading the way is the cellophane packet (a Panzani invention). Needless to say, it caused quite a stir in the market since pasta had only ever been packaged in boxes.
04 Jun 2016
The perfect pasta needs the perfect sauce. Panzani launches tinned tomato sauce.
05 Jun 2016
Panzani becomes No. 1 in France.
06 Jun 2016
Danone buys Panzani in 1973. Panzani is now exported.
07 Jun 2016
Panzani pasta and sauces benefit from strengthening its leadership positions thanks to dynamic innovation.
08 Jun 2016
The group joins Panzani Ebro Puleza, Spain's No. 1 agri business. Today, Panzani products are available in more than 50 countries.